Extended gamut printing with X GAMUT leads to incredible competitive advantages

M Grup is a fully integrated printing house with photography, graphic design, and a prepress production department– all under one roof.

The company prides itself on following international trends and is always looking for the latest intelligent tools to provide their customers world-class services. A large challenge – beyond quality expectations – is, of course, cost reduction to increase margins while maintaining the highest quality at the best price: “If you can deliver high quality – you are good, but if you can offer your customers an incomparable price at the same time you achieve an incredible competitive advantage – for your company, but more importantly for your valued customers”, explains Mehmet Turan Tahtasakal, Sales Manager at M Grup.

This is why, initially, the Ink Saver Module gained the attention of the Turkish printing house. “With Ink Saver, we clearly reduced our ink consumption and overall production costs. But there was an additional benefit, which was even more important for us: The reduced make-ready times on all of our printing devices with the use of CGS ORIS color management.”

To realize further benefits and to optimize their processes even more, M Grup integrated X GAMUT into their workflow. “With X GAMUT we finally use the full gamut of our Heidelberg CD74-8 and reproduce Pantone colors with a fixed ink set of CMYK+OGV. For example, we produce a local coffee and chocolate café recipe book in a fantastic quality.“

Beyond that, profiling was a big challenge for the company. “We had a large problem with incoming customer creative files which were not always properly defined and correctly profiled to their required results”, Gökhan AkkamıŞ, Prepress Manager at M Grup.Today, M Grup easily generates extended gamut profiles with X GAMUT which are adjusted and optimized for each of their printing devices – from flexo, digital to offset presses – with all different printing conditions and target-settings. “It doesn´t matter, if we do halftone printing, hybrid dots or have various TACs or different media, with X GAMUT we can achieve accurate printing results on all of our production work.”